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I'm a UX designer/strategist &
I make web and eComm experiences driven by user behavior, not assumptions.
Skilled in Figma, Shopify, Replo, and Unbounce, I blend conversion optimization, data-informed design, and persuasive UX copywriting to build site experiences that not only look really good: they make sense. And when site experiences just make sense, they convert a whole lot better (even double digits better).
What I've Been Up To
Fresh from a scrappy-but-mighty boutique agency, I've been wearing lots of hats for years – something to which I credit my Meryl Streep-grade adaptability. Thanks to some reorganizational goings-on, my last 6 months was spent essentially running a one-woman creative department.
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What I've Delivered
There I handled UX strategy, copywriting, page design, delivery timelines, revision cycles, and page launches independently. Often for $MM brands. And I'd cut delivery timelines by 50% compared to when we had an additional designer on staff. In short: I love learning, growing, and expanding – and doing it really, really efficiently.
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"I've been wearing lots of hats for years – something to which I credit my Meryl Streep-grade adaptability"
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