top of page
Beer Brand Homepage
CRO
Homepage Rebuild
UX Design
Conversion Copywriting
Replo
The Project
I was tasked with writing and designing a conversion-optimized homepage for BERO: a celebrity non-alcoholic beer brand. My focus was on redesigning the user journey with brand education at the forefront.
User-Demonstrated Needs
• Clear value props & to-the-point content
• Unsure of value/differentiation of brand over other NA beers
• Curiosity (but confusion) around categories and flavor profiles
Goals
• Reduce friction with more scannable, benefit-led content
• Steer brand education via elevated, experiential UX
• Guide product discovery with clearer pathways to shop
The Improvements
Tasting Notes, Bestsellers, and prioritization of sensory, brand-forward product discovery
Consumer psychology-based selection of lifestyle imagery and illustrative, benefits-forward copywriting
Curated social proof, placed strategically for both high volume top-of-the-page traffic, as well as high-intent users that remained all the way to the bottom of the page
Scannable benefits & differentiators, organized to educated quick-scanners as well more in-depth readers
"The design doesn't just compliment the updated text: it enhances the copy to guide user attention and messaging hierarchy."
bottom of page